Promotions should earn their place.
Grow contribution after discounts and displaced sales, with supplier funding accounted for separately.
SOLUTIONS FOR RETAIL STORES
A busy promotion can hide a weak return. Make buying costs, prices and store execution work for the margin you keep.
WHERE EVERHONE CAN HELP
One plan. Dependable execution.
Keep costs, prices and offers consistent across the stores where they apply.
Expand without multiplying the work.
Bring each location into the business with a ready team and fewer recurring corrections.
Industry perspective: IGA retailer discussions ↗
OPTIONAL CALCULATOR
Would the discount pay?
Compare more sales with what you actually keep.
Try your numbersClose calculator
OPTIONAL CALCULATOR
Would the discount pay?
Compare more sales with what you actually keep.
Before the offer.
Before discounts, excluding tax.
Applied to the whole purchase.
Your assumption, not a forecast.
More assumptions 30% product margin
Share left after product cost.
EXAMPLE SCENARIO
Weekly gross profit change
-$600- Before the offer
- $3,000
- With the offer
- $2,400
50% more purchases to break even: 1,500 purchases a week.
A scenario, not a forecast. Before project and operating costs.
How this estimate works
Before: purchases × usual spend × product margin. With the offer: assumed purchases × usual spend × (product margin minus discount). The difference is the change in gross profit.
The discount applies to every basket. Product contents and product cost stay the same. Extra purchases are your assumption. Campaign spend, extra staffing, setup and other operating costs are excluded. This is gross profit, not net profit.
Totals are rounded. Changing currency changes the display unit only, with no exchange-rate conversion.
GOOD TO KNOW
Before we talk.
Is this only for large chains?+
No. A single store may begin with a price or buying problem. A group with shared buying and different store systems may need a broader commercial or rollout project. Complexity and likely value matter more than a fixed store count.
Can the calculator predict how customers respond?+
No. You choose the extra purchases to explore. A campaign assessment needs observed results, suitable comparisons and the effects on other products, periods and costs.
YOUR NEXT MOVE STARTS HERE
One store problem.
A practical next step.
20-minute conversation. One priority. No obligation.